What you'll learn
- The notion of keyword research and reasons to conduct it
- Definition of user intent and its role in the process of a keyword selection
- Semantic core and the algorithm of its building
- Structure o keywords and their types
- Long-tail keywords as a basis of keyword strategy
- Tips and tricks on brainstorming
- 5 metrics to consider while choosing keywords for targeting
- Analysis of competitors' websites
- Google instruments to collect statistics
- Ahrefs as a keyword research tool
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course Description :
- Do you want to identify keywords that will get you to the front pages of Google? Are you attempting to develop a keyword strategy but don't know where to start? Would you like to use a more methodical approach to keyword research? If so, this course will provide a complete answer!
- My name is Anton Voroniuk, and I'd like to show you how to do in-depth keyword research step by step. I am the CEO of the online marketing university SkillsBooster, a co-founder of Webpromo Agency, and a digital marketer with over 15 years of expertise. During this period, I studied the ins and outs of the industry and acquired hands-on experience working on a variety of SEO initiatives. Now I’m ready to share with you all ins and outs!
What will you study during this course?
- This course will teach you how to do keyword research, including brainstorming ideas, grouping, and putting semantics.
- Find out what metrics to consider while picking keywords.
- Learn how to analyze competition websites.
- Learn how to utilize automated tools like Google Keyword Planner and Ahrefs Keyword
- Explorer to produce more relevant keywords.
- Understand how to aggregate keywords and use them further.
What do we provide in our course?
- Structured lessons include practical assignments and examples.
- Keyword Research Checklist
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