What you'll learn
- The foundations of web analytics, including principles and objectives
- The significance of Key Performance Indicators, and how to monitor them
Mastering your website's Google Analytics 4 setup - Ability to create an intuitive Google Analytics 4 interface.
- Set up Google Tag Manager to track custom events and conversions.
- Effective data analysis with segmentation and filtering
- Navigating Standard and Custom Reports in Google Analytics 4
- Advanced analysis using GA4 Exploration.
- Expert configuration of the e-commerce block
- Integrates seamlessly with Google Ads, Tag Manager, and Search Console.
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course Description :
In today's digital era, the Internet's widespread reach and technical improvements have made web analytics an essential component of every successful online business.
Become a web analyst, a high-yield specialist who processes, manages, and analyzes data from your company's digital initiatives and third-party traffic sources. Web analysts are critical for improving website efficiency, growing subscriber bases, and increasing user visits. Web analysts are essential in a wide range of industries, including IT organizations, service providers, sales domains, e-commerce enterprises, video hosting platforms, and others, since they make data-driven judgments. If you want to learn more about the dynamic world of online analytics and marketing, don't hesitate to join us and start your transforming learning adventure now!
IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:
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What is web analytics and why is it needed?
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Aligning business goals according to the Smart-methodology
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Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
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An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
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Mastery of essential skills for becoming a sought-after Web Analytics professional
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Analysis of differences between Google Analytics 4 and Universal Analytics
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Benefits of using Google Tag Manager
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An overview of the main elements of the Google Analytics 4 user interface and the report library
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Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
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Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
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Conversion tracking with Google Analytics 4
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Audience targeting with Google Analytics 4
