Expert Certification in Advertising and Marketing

Course offered by MTF Institute of Management, Technology, and Finance

MTF is a worldwide educational and research center headquartered in Lisbon, Portugal, that focuses on business and professional hybrid (on-campus and online) education in the fields of business and administration, science and technology, and banking and finance.

MTF's R&D center focuses on research in the following areas: artificial intelligence, machine learning, data science, big data, WEB3, blockchain, cryptocurrency and digital assets, metaverses, digital transformation, fintech, electronic commerce, and the internet of things.

MTF is an official partner of IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry.

MTF is available in 208 countries and has been chosen by over 400,000 students.

What is Marketing?

• Definition: Marketing is the process of identifying customer needs, creating products or services that fulfill those needs, and communicating the value of those offerings to potential customers.

• Focus: Marketing focuses on getting the right message to the right audience, ultimately driving interest and sales.

• Key Activities:

  • Market research

  • Product development

  • Brand building

  • Advertising and promotions

  • Content creation

  • Customer relationship management