MTF Institute's Advanced Program in Marketing
What you'll learn
Module 1: Marketing Management Module 2: Branding & Brand Management Module 3: Advertising & Advertising Management Module 4: PR and PR Management Module 5: Strategy Advertising Strategy Advertising Budget Evaluation of the Effectiveness Media Planning Advertising Models Advertising Agencies PR tasks, competencies PR strategy Research tools in PR Content & media material in PR Media relations in PR Crisis management Planning, measurement, ethics
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course Description :
- Course offered by MTF Institute of Management, Technology, and Finance
- MTF is a worldwide educational and research center headquartered in Lisbon, Portugal, that focuses on business and professional hybrid (on-campus and online) education in the fields of business and administration, science and technology, and banking and finance.
- MTF's R and D center focuses on research in the following areas: artificial intelligence, machine learning, data science, big data, WEB3, blockchain, cryptocurrency and digital assets, metaverses, digital transformation, fintech, electronic commerce, and the internet of things.
- MTF is an official partner of IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry.
- MTF operates in 208 countries and has been chosen by over 380,000 pupils.
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